Embracing the future, Best Western completely re-imagined their brand identity. As part of this effort, the company’s logos were re-designed with a fresh, contemporary and energetic look.
We worked with GO Productions, Inc. to bring the new logos to life for their unveiling at the Annual Best Western Convention. We created 3D animated logo reveals for three of the new logos showcasing the contemporary look and feel of BW’s re-branding.
Antonia Sisti of GO Productions was Executive Producer and Y Thrower Art Directed.
![Absolut Club Battleground](https://www.sargetv.com/wp-content/uploads/2016/05/Absolut_Girl_Thumb-610x458.jpg)
![Laundry Packet Safety](https://www.sargetv.com/wp-content/uploads/2017/05/LaundryPackets_poster_01-510x382.png)
![ESPN Speed of Live](https://www.sargetv.com/wp-content/uploads/2016/05/ESPN_Speed_Thumb_A-610x458.jpg)
![Best Western New Dawn](https://www.sargetv.com/wp-content/uploads/2016/02/BW_NewDawn_Thumb_B-510x382.png)
![ESPN The House](https://www.sargetv.com/wp-content/uploads/2016/05/ESPN_House_Thumb_E-610x458.jpg)
![Election Backgrounds](https://www.sargetv.com/wp-content/uploads/2016/04/Election_Thumb_E-610x458.jpg)
![Graphics Montage](https://www.sargetv.com/wp-content/uploads/2018/04/montage_Title_C_Thumb-510x382.png)
![ESPN UpFront](https://www.sargetv.com/wp-content/uploads/2016/02/ESPN_UpFront_rect-510x382.png)
![Tampa Bay Buccaneers](https://www.sargetv.com/wp-content/uploads/2016/08/Billboard_A-2-0000022-1-510x382.jpg)
![Lumo Promo](https://www.sargetv.com/wp-content/uploads/2018/04/Lumo_Thumb_A-510x382.png)
![Hard Rock Cafe](https://www.sargetv.com/wp-content/uploads/2016/03/HardRock-610x458.jpg)
![Deloitte CFO Open](https://www.sargetv.com/wp-content/uploads/2016/03/Deloitte-610x458.jpg)
![Smithsonian Renwick Gallery](https://www.sargetv.com/wp-content/uploads/2016/04/Smith_Thumb_D.jpg)
![Deloitte Alley](https://www.sargetv.com/wp-content/uploads/2018/02/Deloitte_Alley_Thumb_B-510x382.png)
![The Road](https://www.sargetv.com/wp-content/uploads/2017/05/UberOpen_01-510x382.png)
![InfoGraphics / Image Reel](https://www.sargetv.com/wp-content/uploads/2017/05/InfoGraphic_Reel_Poster_01-510x382.png)
![Deloitte VR Experience](https://www.sargetv.com/wp-content/uploads/2017/05/Deloitte_PromoFrame_01_PosterF-510x382.png)
![TV9 Matrix Open](https://www.sargetv.com/wp-content/uploads/2016/03/Matrix-610x458.jpg)
![Best Western ReBrand](https://www.sargetv.com/wp-content/uploads/2016/05/BW_Thumb_C-610x458.jpg)
![TV9 Morning Open](https://www.sargetv.com/wp-content/uploads/2016/03/tv9_morning-610x458.jpg)
![Autodesk Maya](https://www.sargetv.com/wp-content/uploads/2016/04/Maya_Thumb_E-610x458.jpg)
![Nvidia HL23](https://www.sargetv.com/wp-content/uploads/2016/04/HL23_Thumb_D-610x458.jpg)
![Alien E-card](https://www.sargetv.com/wp-content/uploads/2016/03/Aliens-610x458.jpg)
![GE Ecomagination](https://www.sargetv.com/wp-content/uploads/2016/07/GE_FeatureImage-510x382.jpg)
![Cheetos](https://www.sargetv.com/wp-content/uploads/2016/07/Cheetos_FeatureImage-510x382.jpg)
![Ocean Song](https://www.sargetv.com/wp-content/uploads/2016/07/OceanSong_FeatureImage-510x382.jpg)
![Halloween E-Card](https://www.sargetv.com/wp-content/uploads/2016/07/Moon_FeatureImage-510x382.jpg)
![Canned Ham](https://www.sargetv.com/wp-content/uploads/2016/07/CannedHam_FeatureImage-510x382.jpg)
![Birthday Bugs](https://www.sargetv.com/wp-content/uploads/2016/07/Bugs_FeatureImage-510x382.jpg)
![](http://www.sargetv.com/wp-content/uploads/2016/07/SargeantLogo_v1_180px.png)